BRENOT PIERRE LAURENT RAYMOND - Lot 123

BRENOT PIERRE LAURENT RAYMOND Vita Food Vite en Forme Pierre Laurent Brénot began his career as a fashion stylist, working for some of the greatest Parisian couturiers of his era from 1936 to 1950: Yves Saint-Laurent, Dior, Nina Ricci, Balmain, Lanvin, Fashionnable... It was during this period of hard work that he honed his skills, creating drawings that depicted, above all, clothes and, underneath, the emerging female body. The next period would bring him fame and the nickname "father of the French pin-up". In particular, he created the famous Lido pin-up, which became the cabaret's trademark image for several decades. This pin-up can still be found on merchandising items sold in the Lido boutique. Other clients included the Casino de Paris - with all of Line Renaud's revues - and the Folies Bergères. He also worked on movie posters: "La mariée est trop belle" (with Brigitte Bardot, Micheline Presle, Louis Jourdan and Marcel Amont, 1956), "La femme et le pantin" (with Brigitte Bardot and Antonio Vilar, 1959), "Le déjeuner sur l'herbe" (by Jean Renoir, 1959), "Julie la rousse" (with Pascale Petit, Daniel Gélin, René-Louis Lafforgue and Jacques Dufilho, 1958)... He also created the famous dressed/undressed pin-ups featured on the double-page spreads of Paris flirt and Paris Hollywood magazines. Much of his work was devoted to advertising. This led him to work for some of the biggest brands of his day: Jesos, Chantel, la Vitelloise, Lustucru, Bougeois, Kodac... During this period, he focused on sublimating the female body. Pierre Laurent Brénot was first stylist of fashion for the greatest Parisian couturiers of his time 1936 to 1950: Yves Saint-Laurent, Dior, Nina Ricci, Balmain, Lanvin, Fashionnable ... It is during this period of hard work that he will sharpen his gesture through drawings representing mostly the clothes and underneath the body of the nascent woman. The next period is the one that will bring him his fame and nickname "father of the French pin-up". He will create the famous pin-up of Lido which will become the brand of cabaret for several decades. This pin-up is still present on the derivative objects sold at the Lido shop. The Casino de Paris - with all the reviews of Line Renaud - the folly Bergères were also these customers. He also worked on the production of a movie poster: "The bride is too beautiful" (with Brigitte Bardot, Micheline Presle, Louis Jourdan and Marcel Amont, 1956), "The woman and the puppet" (with Brigitte Bardot and Antonio Vilar , 1959), "Lunch on the Grass" (by Jean Renoir, 1959), "Julie la rousse" (with Pascale Petit, Daniel Gelin, René-Louis Lafforgue and Jacques Dufilho, 1958) ... He will be the author of the famous pin-up dressed / undressed, inset double page Paris flirt magazines, Paris Hollywood. Much of his work was devoted to advertising. This led him to work for the greatest brands of his time: Jesos, Chantel, Vitelloise, Lustucru, Bougeois, Kodac ... During this time he will strive to sublimate the body of the woman. His gesture will become increasingly light, airy and will force the admiration of his colleagues. De La Vasselais Paris Affiche entoilée/ Vintage Poster on Linnen B.E. B + fold & tears restored , dust stains / plis & déchirures restaurées, salissures PUBLICITE/ ADVERTISING 157 x 115 Imp. circa 1950 ,