BRENOT PIERRE LAURENT RAYMOND - Lot 1054

BRENOT PIERRE LAURENT RAYMOND Pacific Water Heater, Tolerie de Grenoble Very rare Pierre Laurent Brénot began his career as a fashion designer for the leading Parisian couturiers of his time, from 1936 to 1950: Yves Saint-Laurent, Dior, Nina Ricci, Balmain, Lanvin, Fashionnable… It was during this period of relentless work that he honed his craft through drawings depicting primarily clothing and, beneath it, the emerging female form. The following period is what brought him fame and earned him the nickname “father of the French pin-up.” In particular, he created the famous Lido pin-up, which became the cabaret’s trademark image for several decades. This pin-up still appears on merchandise sold at the Lido boutique. The Casino de Paris—featuring all of Line Renaud’s revues—and the Folies Bergères were also among his clients. He also worked on movie posters: “The Bride Is Too Beautiful” (starring Brigitte Bardot, Micheline Presle, Louis Jourdan, and Marcel Amont, 1956), “The Woman and the Puppet” (starring Brigitte Bardot and Antonio Vilar, 1959), “Le déjeuner sur l’herbe” (directed by Jean Renoir, 1959), “Julie la rousse” (starring Pascale Petit, Daniel Gélin, René-Louis Lafforgue, and Jacques Dufilho, 1958)… He was the creator of the famous “clothed/unclothed” pin-up spreads, featured as double-page inserts in the magazines *Paris Flirt* and *Paris Hollywood*. Much of his work was devoted to advertising. This led him to work for the biggest brands of his time: Jesos, Chantel, La Vitelloise, Lustucru, Bougeois, Kodak… During this period, he focused on glorifying the female form. His style became increasingly light and ethereal, earning the admiration of his peers. / Pierre Laurent Brénot was the first fashion stylist for the greatest Parisian couturiers of his time, from 1936 to 1950: Yves Saint-Laurent, Dior, Nina Ricci, Balmain, Lanvin, Fashionnable… It was during this period of hard work that he honed his artistic touch through drawings depicting primarily the clothing and, beneath it, the body of the emerging woman. The next period is the one that would bring him fame and the nickname “father of the French pin-up.” He created the famous Lido pin-up, which became the cabaret’s trademark for several decades. This pin-up still appears on merchandise sold at the Lido shop. The Casino de Paris—with all of Line Renaud’s shows—and the Folies Bergères were also among his clients. He also worked on the design of movie posters: *The Bride Is Too Beautiful* (starring Brigitte Bardot, Micheline Presle, Louis Jourdan, and Marcel Amont, 1956), *The Woman and the Puppet* (starring Brigitte Bardot and Antonio Vilar, 1959), “Luncheon on the Grass” (directed by Jean Renoir, 1959), “Julie la rousse” (starring Pascale Petit, Daniel Gelin, René-Louis Lafforgue, and Jacques Dufilho, 1958) ... He created the famous “dressed/undressed” pin-up spreads featured as double-page inserts in the magazines *Paris Flirt* and *Paris Hollywood*. Much of his work was devoted to advertising. This led him to work for the leading brands of his time: Jesos, Chantel, Vitelloise, Lustucru, Bougeois, Kodak... During this period, he strove to glorify the female form. His style became increasingly light and airy, earning the admiration of his colleagues. De La Vasselais Paris Canvas-mounted poster / Vintage Poster on Linen, T.B.E. A - ADVERTISING 41 x 28.5 Grenoble (Isère) Printed circa 1960