Rivoire & Carret Vermicelli Macaroni In 1860, two cousin - Lot 1144

Rivoire & Carret Vermicelli Macaroni In 1860, two cousins from Lyon, Claudius Rivoire and Jean-Marie Carret, combined their names to create the first French pasta brand. They thus became the true inventors of modern French pasta. Previously sold in bulk at the grocery store, pasta was now offered in a package with a guaranteed net weight and under a brand name that was actively promoted. The packages were recognizable by their blue packaging and three red stars, suggesting a mark of superior quality. Their pasta was not made from soft wheat but from durum wheat semolina: drying was no longer done in the open air but with hot air, resulting in better shelf life. In 1960, at the height of its production, the company produced 60 million kilograms of pasta per year. In 1968, in anticipation of the opening of the Common Market, and wanting to preempt the arrival of major European groups such as the Italian Barilla or the German Birkel on French soil, the Carret family proposed a merger to the Cartier-Million family, owners of the Lustucru pasta brand. Thus, in 1968, a holding company with two subsidiaries was formed: Rivoire & Carret and Lustucru, each holding 58% and 42% of the shares, respectively, with the latter divided among 32 family shareholders. The company was acquired by the Lustucru Group in 1971, and the Rivoire & Carret brand disappeared in 2000. In late 2002, Pastacorp, a company founded by the Skalli family, acquired Lustucru’s dry pasta and semolina operations and took the risk in 2012 of relaunching the Rivoire & Carret brand, which still enjoyed very strong brand recognition. It was in 1860 that two cousins from Lyon, Claudius Rivoire and Jean-Marie Carret, combined their names and created the first French pasta brand. They became the true inventors of modern French pasta. Previously sold in bulk at the grocery store, the pasta was now offered in packages with a guaranteed net weight and under the name of a brand that was actively promoted. The packages were recognizable by their blue packaging and three red stars, suggesting a label of superior quality. Their pasta is made not from soft wheat but from durum wheat semolina: drying is no longer done in the open air but with hot air, resulting in better preservation. In 1960, at the peak of its production, the company produced 60 million kilograms of pasta per year. In 1968, in anticipation of the opening of the Common Market, and wishing to preempt the arrival of major European groups such as the Italian Barilla or German Birkel on French territory, the Carret family proposed a merger with the Cartier-Millon family, owners of the Lustucru pasta brand. Thus, in 1968, a holding company was formed with two subsidiaries, Rivoire & Carret and Lustucru, each holding 58% and 42% of the shares, respectively, with the latter divided among 32 family shareholders. The company was acquired by the Lustucru group in 1971, and the Rivoire & Carret brand disappeared in 2000. At the end of 2002, Pastacorp, a company founded by the Skalli family, acquired Lustucru’s dry pasta and semolina operations and took the risk in 2012 of relaunching the Rivoire & Carret brand, which still enjoyed a very strong reputation. Camis Paris Canvas-mounted poster / Vintage Poster on Linen, T.B.E. A + PABLO PICASSO (1881–1973) 82 x 50, Printed 1981